Behind the Brand

Namaste/Hello :)

The process of building this brand began in 2022, when I started experimenting with my niece, making cute and comfy outfits for her parties.

Having graduated as a Fashion Designer in 2020 and drawing from my experience in the kids manufacturing industry, I identified a significant gap: the absence of stylish, comfortable clothing made from natural fabrics. This insight led to the creation of our brand, dedicated to offering children pure cotton apparel that combines style with utmost comfort for your little ones.

Welcome to our world filled with cuteness :)



 

 

Who we are?

At label.sos we design clothing that combines comfort, style, and practicality for active kids, ensuring your child feels at ease whether they're playing, attending a party, or winding down for bed. With easy-to-use closures and thoughtful designs, our clothes empower children to dress themselves confidently. We’re here to add color, joy, and a touch of magic to your child’s everyday world.